Word: underarms
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Dates: during 1950-1959
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...Africa last week under the intrepid leadership of TV's Arthur Godfrey. Not only did Godfrey overcome serious communications hazards to beam regular bureeek reports back home for his millions of listeners but, where Stanley merely found Livingstone, Godfrey & Friends achieved the heretofore unheard-of feat of introducing underarm deodorant to the people of the Dark Continent. For a static-free report of the mission, see TV-RADIO, White Hunter...
...smoldering jungle, Godfrey's party was also using a lot of Ban, a new underarm deodorant (and Godfrey sponsor) : "We're the first white people who've ever been seen in this part of the country, and these natives and animals are really getting a load of how nice white people smell." Godfrey was also introducing the natives to such civilized amenities as Blue Bonnet Margarine (sponsor): "We are crazy about it here; we're making blueberry pancakes and frying the liver from the wart hog with it. Everything tastes better with bloop blurp margarine...
After the Bath. First he used a doctor and four nurses as human guinea pigs. They were trained while taking chlorophyll to use an osmoscope (smell measurer) on each other 24 hours after they had taken baths. Sure enough, they found that underarm odor was cut in half, or even abolished, for as long as 18 hours after a dose of chlorophyll. The results were confirmed in experiments with a group of twelve college girls...