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Word: undercutting (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...which created the campaign, admit that they have trouble putting the idea into more explicit words. But if stated bluntly, the message might go something like this: A. & P.'s three-year WEO ("Where Economy Originates") drive was a disastrous blunder. The chain went all out to undercut competitors' prices at the expense of quality; brand-name goods became scarce on the shelves, and many stores were allowed to become dirty. Result: customers abandoned A. & P. in droves for rival chains...

Author: /time Magazine | Title: MARKETING: A. & P. Mystification | 10/13/1975 | See Source »

...move followed presentation of Rosovsky's decision to have the task forces examine only 1-1-2, which the committee feared would undercut other options...

Author: By Charles E. Shepard, | Title: Rosovsky Calls 1-1-2 Housing 'Least Likely' House Solution | 10/10/1975 | See Source »

...proposal provoked immediate objection from masters and student representatives on the CHUL who fear that emphasis on the highly controversial plan would undercut other housing options that the committee finds more palatable...

Author: By Charles E. Shepard, | Title: New Plans For an Old Problem | 10/4/1975 | See Source »

...committee rejected the administration's proposal that the coordinating committee analyze only the education aspects of 1-1-2, apparently fearing that emphasis on the highly disputed plan would undercut other options that the panel finds more palatable...

Author: By Charles E. Shepard, | Title: CHUL Wants Housing Study To Cover More Than 1-1-2 Plan | 10/2/1975 | See Source »

...just a fraction of a second or two kind of distorted things. Everything else was superb." Indeed, Ford went out of his way to reassure Californians that he did not hold the Fromme episode against them. "I wouldn't under any circumstances let one individual's effort undercut the warmth of what we felt in California...

Author: /time Magazine | Title: VIOLENCE: THE GIRL WHO ALMOST KILLED FORD | 9/15/1975 | See Source »

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