Word: underdogs
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Dates: during 1960-1969
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Following the lead of its U.S. licenser, Avis Transport of Canada Ltd. still needles Hertz with its "We try harder" buttons. Avis in Canada tries so hard, in fact, that it can no longer continue its underdog promotion and bill itself as No. 2 in the auto-rental business. With gross revenues of over $17 million in 1967, Avis is now No. 1 in Canada...
...other semi-final, underdog Northeastern temporarily surprised the crowd of 12,000 by taking a 4-3 lead in the third period. The Terriers rebounded with four goals eight minutes apart to earn the other final berth...
Contented Underdog. Straining to live down his "brainwashed" gaffe, Romney attacked the President's current handling of the war and his efforts to start negotiations. "I refuse to support an Administration," said Romney, "that cannot wage the conflict effectively or seek peace convincingly...
Romney headed back to Michigan-and a day's campaigning in Wisconsin -a contented underdog. It is a role in which he has excelled, as he pointed out to all and sundry, both in revitalizing American Motors and in putting Michigan's affairs in order. His New Hampshire supporters were also happy. Although Romney planted two sitzmarks while skiing uncertainly on King Ridge, he never once tripped over his own tongue...
Harvard's last place basketball team plays Dartmouth at the IAB tonight. This may be the best shot at an Ivy League victory the Crimson will get this year, but Harvard enters the game a slight underdog...