Word: underdogs
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Dates: during 1960-1969
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...employed by Hertz in the U.S." Madison Avenue speculation is that Ally will drop the ever familiar "Let Hertz put you in the driver's seat" theme. Some of his cur rent campaigns have clearly been influenced by soft-selling Doyle Dane Bernbach, which developed Avis' underdog* theme. Among Ally clients are Horn & Hardart ("no frills"), Tensor Lamp ("little me") and Volvo ("small but tough"). Ally, however, insists that he is an adherent of no particular school: "I intend to anticipate the next cycle and be a forerunner as Doyle Dane has been most recently...
...Chinese national psychology is far more important than any other factor in understanding the Chinese and other ethnic groups in Asia. China's perverted national psychology-anxiety to prove the myth of "center of the world," suspicion against the former "imperialists," and frustration at having been an underdog-cannot be easily understood or readily compensated for by those who have never had a similar experience...
First, though, High must face the Republican candidate, Jacksonville Investment Banker Claude Kirk, 40. Florida's lopsided Democratic registration makes Kirk the decided underdog, but he is highly personable, and proved his vote-getting talent two years ago by polling an impressive 562,212 votes against Democratic Senator Spessard Holland. And as Burns can testify, Florida voters are prone to swing...
Died. Lady Megan Lloyd George, 64, younger daughter of Britain's World War I Prime Minister, David Lloyd George, who inherited his passionate attachment to the underdog, serving in Parliament for 31 years, first as a reform-minded Liberal M.P. from North Wales, then in 1955 bolting her father's party, which she felt was too right-wing, to become a Labor M.P.; of cancer; in Criccieth, Wales...
...Baghdad went Field Marshal Abdel Hakim Amer, Egypt's No. 2 man, ostensibly to attend Aref's funeral but essentially to see that Nasser got what he wanted. Last week, with a nudge from the Egyptians, Iraq's Cabinet and top generals picked an underdog as Aref's successor. The new President: Abdel Rahman Aref, 50, the dead President's older brother and the acting chief of the armed services...