Word: underdogs
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Percy had been labeled a long-odds underdog last winter when he resigned as board chairman of Bell & Howell to devote all his energies to the Senate race. His dynamic, articulate campaign since then had steadily propelled him ahead of aging Paul Douglas. The liberal Democrat's dignified but tired electioneering stirred little enthusiasm. His immovable stand in favor of open-housing legislation-a particularly explosive issue in Chicago-and his consistently pro-civil rights votes on Capitol Hill cost Douglas the support of many fearful whites. Against the advice of campaign aides, Percy has also come...
...comes from "back East"-anywhere east of the Sierras. He is defensive about California's virtues and suspicious of condescending Easterners. Like Los Angeles itself, which has long put up with the patronizing attitude of northern neighbor San Francisco, he seems to take pleasure in playing the underdog even when he knows that he is top dog. During his career, he has sprawled over the political landscape in much the way that his city has sprawled over the countryside. And, as last week's hearing showed, neither he nor his city is very well understood by Easterners...
...another image-improving move, the A.T.L.A. banned flamboyant Melvin M. Belli from its convention program. Belli, who once headed A.T.L.A., snorted: "This organization became great because it was once a vibrant force representing grass-roots lawyers who fought for the underdog. Now it's getting stuffy like the American Bar Association...
...employed by Hertz in the U.S." Madison Avenue speculation is that Ally will drop the ever familiar "Let Hertz put you in the driver's seat" theme. Some of his cur rent campaigns have clearly been influenced by soft-selling Doyle Dane Bernbach, which developed Avis' underdog* theme. Among Ally clients are Horn & Hardart ("no frills"), Tensor Lamp ("little me") and Volvo ("small but tough"). Ally, however, insists that he is an adherent of no particular school: "I intend to anticipate the next cycle and be a forerunner as Doyle Dane has been most recently...
First, though, High must face the Republican candidate, Jacksonville Investment Banker Claude Kirk, 40. Florida's lopsided Democratic registration makes Kirk the decided underdog, but he is highly personable, and proved his vote-getting talent two years ago by polling an impressive 562,212 votes against Democratic Senator Spessard Holland. And as Burns can testify, Florida voters are prone to swing...