Word: underdogs
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Aggravated by one thing or another, most of the 160-man press corps has soured on the U.S. position and flocked to rebel headquarters, where people seemed anxious to make their case to reporters. Predisposed to side with the underdog against a Latin American military junta and against U.S. military intervention, many of the correspondents wrote glowing accounts of their fleeting interviews with the rebels...
...Bernbach Syndrome" after the ad firm of Doyle Dane Bernbach, and it consists of a wry, conversational, slightly apologetic approach to selling. Doyle Dane is responsible for some of the most fetching current ads, including those for Levy's Jewish Rye bread and the low-keyed, underdog-bidding Avis rent-a-car ads (which led Hubert Humphrey to say: "I try harder. I have to. I'm only No. 2"). Doyle Dane's new service series for American Airlines includes a radio spot that explains how American's baggage handlers are choreographed as carefully as ballet...
...moment of truth has arrived for the Harvard tennis team. Undefeated, runscored upon since returning from the Southern tour, the Crimson must play the underdog role against Penn in Philadelphia...
...last year, swamped Steele in straight sets despite an injured shoulder. Steele may pull through this time, but Harvard cannot count on his match. Harvard must not depend on a win from Benjamin, either. His recent back injury, coupled with his baseline game, makes him a definite underdog...
Harvard's varsity tennis team hosts underdog M.I.T. today in its first home match of the season...