Word: underground
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Dates: during 1970-1979
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...same time, the campaign will stress Perrier's mystique. Ads will note that the water, which has been bottled commercially since 1863, has been bubbling up from a single underground spring near Mimes in Southern France for thousands of years. For the health-minded, the campaign will emphasize that the drink, which gets its sparkle from carbon dioxide that occurs naturally in the water, is high in calcium and almost salt free. The company "believes," but will not be able to advertise in the U.S., that the water helps "prevent heart disease in some instances, keep makeup fresh...
...Platform Bravo, a stilt-legged rig some 280 kilometers (175 miles) southwest of Norway. Usually crews conduct these periodic "workovers" by closing the valves on the "Christmas tree," or top part of the well, pumping heavy mud down the well shaft to force the oil back to its underground reservoir, and then sealing the well with a cap called a blowout preventer. This time, as the crew worked to fasten the blowout preventer, pressure in the well unexpectedly built up and blew out the temporary plug. A few seconds later the well itself let go, sending a fountain...
...Estimating oil reserves is like guessing the number of beans in a jar-only the jars are buried deep underground and you aren't even sure exactly where they are hidden...
...scene is the ragtag headquarters of a Boston underground paper. A staffer takes a kinky sex ad for the personal column over the phone, then politely asks the caller whether he wants to pay by BankAmericard or Master Charge. Question: With credit policies like that, how underground can the paper or its readers really...
Offhand Humor. The plot is as authentic and insubstantial as a whiff of marijuana (Screenwriter Barren is an alumnus of the Boston Phoenix and the Real Paper). One of the reporters cashes in on his underground experiences by selling a book. A beginner tries to expose a local record bootlegger. Lovers climb in and out of various beds. The new publisher takes over; one staffer is fired; another quits. The paper goes...