Word: underneath
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...work a competition, especially in tough times? Underneath all the Hollywood packaging, there's something universal in these shows. Beyond the grit, the series tell ordinary stories about working and living under stress. How do you get your lazy son or brother to shape up and contribute to the family business? What's it like to have to fire a buddy? What do you do when your wife is expecting a baby any day but you can't pass...
Working-class TV may draw in viewers with the sensational promise of danger. (In Ax Men, computer animation shows what would happen if a logger got speared by a falling branch.) But underneath that is the scary reality, not unique to drillers and fishermen, of surviving boom-and-bust capitalism with no safety net. Deadliest Catch and its ilk celebrate rather than pity their heroes. But for all the big paydays the characters' work can bring, the shows never forget that hard times are one slipup or bad break away. That's the catch, and it's a deadly...
...poster hangs over the desk of Kevin Plank, CEO of Under Armour, the red-hot athletic-apparel brand that has joined Nike, Adidas and New Balance as a major player on the market. Under Armour pitchman Eric Ogbogu, a former NFL lineman, is flexing his impressive pecs; underneath him, the tagline reads protect this house...
...Ogyen Trinley Dorje, the 17th Karmapa, or head of the Kagyu sect of Tibetan Buddhism, sat at his ease in a throne-like overstuffed chair, rimless rectangular glasses perched on his pleasantly round, shaven head, a yellow shirt peeking out from underneath a dark red robe, feet in pebbled brown loafers. Reputedly stern, the Karmapa, who spent half an hour with TIME, was both remarkably well-tempered and focused for a man who had just come off a 14-hour flight - by far his longest since he arrived in India eight years ago as a teenager after a swashubuckling escape...
...Likun, 56, has seen nothing of government aid. He, his mother and brothers escaped from their three-story house outside Dujiangyan as it crumbled in the quake. Now they are living on a sidewalk underneath a large red, blue and white plastic tarp. These makeshift tents are everywhere in the city, used by people whose homes were destroyed or who are too scared of the regular aftershocks to spend a night in a building. "Nobody has been here to help us," Fu says...