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With more than 20 games, General Mills' popular Millsberry.com gets more than 750,000 unique visitors a month under age 18; the average youngster who uses the site visits 2.8 times a month and spends nearly 24 min. per session.
Cereal makers have responded to the obesity crisis by reducing calories, fat and sugar and boosting fiber and vitamins. Twelve of some of the country's largest food players - including Kellogg, General Mills and Quaker's parent company, PepsiCo - have promised to market only "better for you" foods to kids...
Most of the new sources are letters and journals written by soldiers, and they yield hundreds of shockingly vivid vignettes from the beaches and trenches. You won't soon forget the account of Bill Millin, bagpiper for the 1st Special Service Brigade of the British Army, who had to march...
Beevor is a skillful guide through the complex jockeying for position, sketching thumbnail portraits of the senior officers with novelistic abandon. (Of the senior British commander, the exasperating Sir Bernard Montgomery, he writes, "His self-regard was almost comical.") He is willing to be graphic, though never gratuitously so, in...
Josh gave me lots of detailed advice on coupon-positioning and expiration-date-hiding, but as soon as I got to CVS, I was overwhelmed by all the math and rules and price signs that screamed, Wow! Guiding me by phone, Josh let me buy some fish-oil pills that...