Word: undershirted
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Dates: during 1970-1979
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Though Wodehouse is currently considering a trip back to England, his first since 1939, he seems a bit afraid of destroying fine memories, perhaps of ringing the doorbell of a stately home and being greeted by the mistress in curlers and the master in his undershirt. "Has it changed much?" he asks in a worried voice. He looks both pleased and relieved when the answer is no, not all that much...
...Angeles and San Francisco, and has reached its full glory along Berkeley's Telegraph Avenue, the Fifth Avenue of the counterculture. There the variety is dazzling, further enhanced by the almost universal adoption of the braless look. Manhattan's lively East Village is another showcase for the undershirt underground, but the shirts are no longer the exclusive property of the kids. In the swank summer resorts of East Hampton, Southampton and Stonington, Captain America shirts are showing up. At the America's Cup races in Newport, Mrs. David Rockefeller Jr. wore a gold Superman tank top; Brooke...
...fully explained the remarkable revitalization of the undershirt. For some wearers, it is an anti-Establishment gesture; for others simply a put-on, in both senses of the word. Manufacturers are discovering profits as cheery as the shirts themselves. New York's Elaine Post, whose firm began to turn out pop undershirts in February, reports that grosses jumped from $26,000 in March to a healthy $150,000 in July. She expects total 1970 sales of more than $5,000,000, not bad for items that retail for $6 to $12-and in some versions are much less than...
...most popular-if least socially significant-of all the shirts are those featuring Batman or Superman emblems, or one of a host of cartoon characters that include Porky Pig, the Road Runner, Daffy Duck (who is smoking a joint), Mickey Mouse and Donald Duck. There is even a superman undershirt dress, which the wearer can presumably don in the nearest available phone booth...
...Undershirts received an almost fatal blow in 1934, when Clark Gable stripped off his shirt in It Happened One Night to reveal only a bare chest underneath. Suddenly this summer, the undershirt is very much back in-but not as an undergarment. Violently colored and decorated with cartoon characters (Mickey Mouse), symbols of dissent (a marijuana plant) or simple slogans (Fly the Friendly Skies of Cambodia), the shirts are a bright new trend for the kids-and the Over-30s too. Much more than other clothing, they are designed to convey the wearer's feelings. Hearts on sleeves...