Word: understandable
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Dates: during 1990-1999
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...genteel academic pastime than an extreme sport in which sneakermakers, brewers and car manufacturers scramble for market share. Politicians trolling for votes, churches seeking converts, military services recruiting soldiers, moviemakers looking for viewers and magazines for readers: hardly a sliver of society is exempt from the need to understand and, indeed, cater to this generation. Yet Gen X has proved irritatingly contrarian. "The soul of Gen X is amorphous, intangible, elusive," says Richard Thau, 32, who heads the civic group Third Millennium. "That's why I like the term X: fill in the blanks...
Today forecasters, salesmen and pundits--many the middle-age parents of perplexing offspring--are acknowledging that their first X rays of the new generation were distorted. "The baby boomers of the media and marketing world were desperate to explain a generation they didn't understand, so they reduced Xers to a cartoon," says Adam Morgan, managing partner at TBWA Chiat/Day, the ad agency that collaborated with Yankelovich. "It may be the most expensive marketing mistake in history." Last year the magazine Who Cares and the Center for Policy Alternatives, a Washington think tank, released a survey that showed...
...fully understand the issue, we must elucidate the large sums of money of which we speak...
Using the U.S. CPI, $6,000,000 in 1924 has the same purchasing power as $52,333,955.39 in 1995. We must note, however, that critics of the CPI argue that it overstates inflation. Considering the overwhelming importance of our calculations, we must understand the error that accompanies them...
...expect no more from people who don't understand how competitive the Ivy League is," Feaster says. "There's a lot more to attending an Ivy League school than sports...