Word: understandable
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...were released theatrically. After great theatrical success, we went on Oprah and became the No. 1 DVD on Amazon in the country. All of a sudden I think these companies - so many of them who wouldn't talk to us - had to start to take this issue seriously to understand their consumers are concerned...
...Half of this grant has been provided by the Chinese government, whose high-level interest in the project is easy to understand. Panthera tigris amoyensis is the progenitor of all modern tigers and the only subspecies unique to China. "You have a culture that reveres the tiger," says Tilson. "It's part of their fabric." By pulling a Chinese subspecies from the brink of extinction, China seeks not only to overturn an appalling record on conservation and the environment but also to gain a powerful new icon of national resurgence - not a cuddly giant panda this time but a formidable...
...This is the only area of our program that is controversial," Craig acknowledges. But he adds that kids need something they can understand, and they understand...
...Cultural messages that get into your nervous system are very common and make you behave certain ways," says neuroscientist Read Montague of Baylor College of Medicine. Advertisers who fail to understand that pay a price. Lindstrom admits to being mystified by TV ads that give viewers close-up food-porn shots of meat on a grill but accompany that with generic jangly guitar music. One of his earlier brain studies showed that numerous regions, including the insula and orbital frontal cortex, jump into action when such discordance occurs, trying to make sense...
...Chile's Saturday temblor, centered just off the Pacific coast about midway between the capital, Santiago, and Concepción, is thought to have involved significant vertical motion as well. Fortunately, no other countries in the Pacific Basin were affected by the Chile tsunami. "But it's hard to understand how the Chileans didn't foresee a major tsunami, at least for its own coast so close to the epicenter," says a U.S. geologist who asked not to be identified because he is still studying the Chile data. "Not only was this one of the most powerful earthquakes...