Word: understanding
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Dates: during 1990-1999
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...begin after most of our friends have already gone back to school and our winter breaks are marred by impending final exams and term papers. Yet perhaps the most frustrating aspect of Harvard's schedule is that it is so difficult to understand why the administration subjects us to it. Despite the enormity of the task, a few hardy students recently responded to the daunting question...
Gates: I don't understand why you're characterizing it that...
Tajiri signed a contract with Nintendo, which was impressed enough by his previous attempts at game programming to want to develop his latest idea. But he couldn't quite explain the concept to Nintendo, and the company couldn't understand it fully. "At first Pokemon was just an idea, and nothing happened," says Shigeru Miyamoto, the genius behind Nintendo's previous best seller, Super Mario Brothers. Miyamoto became Tajiri's mentor and counseled the younger man as he toiled on what would eventually be Pokemon. (Tajiri would pay ambivalent tribute to Miyamoto, giving the name Shigeru--Gary...
...America. "We had a real concern that the role-playing nature of the game would be a hard sell for us." "The negotiations were not easy," says Kubo, who calls Tilden "the Dragon Mother of Nintendo." He explains, "She is a mother, and at first she didn't understand when we said Pokemon is good for children. In the end, though, it was good for us that a mother was in charge." Tilden says the seizures caused by the show concerned her, but "we knew it was isolated to that one episode." She adds, "It did not deter us from...
...child psychologist. "That begins to develop at age six or seven. There are so many things to master--the games, knowing all the rules for the cards, what makes a good trade." It's a world of expertise in which kids can revel, free from parents who don't understand the rules. Pratola says the marketers have taken huge advantage of this developmental niche among children, but she spreads the blame around. "You have to look at it in the context of our culture. We are all obsessed with acquiring things, and we can't expect our children to rise...