Word: understanding
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...Spin Kevin Rudd's term of office has seen him remain popular, although he has junked many of the economic promises he made [July 13]. He has failed to deliver results to indigenous Australians and he has delivered no substantial results to reduce carbon emissions. I understand the realpolitik of managing the Australian-U.S.-China relationship, but Rudd is the master of self-promotion: great on words but short on action. I would have called him Mr. Posturing, not Mr. World. Martin Gordon, CANBERRA...
...Woodring hopes that Project Kaisei will awaken people to the fact that the plastic they throw in the garbage doesn't just disappear. "Anyone who has ever been on the beach and seen plastic debris can understand this," he says. "This isn't like glacial melting or tropical deforestation, which might not be in your home territory. This is something that everyone can see and touch and make a difference...
...debating that. This is one of the best jobs in the world. I get about 200 music downloads a week and 500 CDs delivered at home, but it's not just about listening to music all day. There's a lot of paperwork and politics that people don't understand because it's less tangible. Being the music supervisor doesn't mean you have final say about what gets into the film - the director and the producer and the studio, they all have their own taste. And so your life becomes pitching them: This is so good, please love...
...Microsoft isn't quite so coy about the competition. Google was the target from Day One. "When we developed Bing, we said, 'O.K., let's really understand the market leader,' " says Danielle Tiedt, general manager of Microsoft's online-audience business group. "What are they doing well, what are they not doing well, and how can we differentiate ourselves...
...example, Democrats lost both states; the next year, Republicans took control of Congress. "Pundits outside the state will see this election as a referendum on the President regardless of what Garden State voters actually think," says pollster Murray. "And perception is reality in this case. The President's people understand that." Which is why, despite the fact that Corzine was one of Hillary Clinton's strongest supporters in the primaries, Obama last week went to Holmdel, N.J., for a Corzine fundraiser, helping the governor raise $1 million, and later that night campaigned with Corzine before a crowd...