Word: understands
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Dates: during 2000-2009
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...with McCafé coffee in your hand. That's kind of cute, but why don't the ads highlight the company's one major advantage over coffee competitors: price? With consumer spending still weak, shouldn't McDonald's be explicitly broadcasting its bargains? "Here's what everyone implicitly understands," Thompson says. "With our supply chain and the leverage we have, the products are going to be more affordable than other coffee offerings out there. What is less implicit is the taste. So what we are trying to do is help everyone understand that, No. 1, it tastes great...
...with him. "Most priests who do this usually try to hide it, but this wasn't some dirty little tryst in the back of the parish residence. It doesn't appear to be just about sex; it's about intimacy, and he's always been able to help people understand which is more important...
...seize and maintain control of Congress in the 1990s, and many Luntzisms continue to be staples of Washington rhetoric (just think of how often you hear about "tax relief"). Every American has a stake in the massive battle coming over health care reform, and voters would be wise to understand the weapons deployed to sway public opinion on both sides. However, how to craft smart reform and find common ground to get it done remain crucial questions, and on those Luntz's memo is silent...
...Burke's thinking can be summed up easily: Respect reality. Understand the age you're living in, and understand its facts. As William F. Buckley said more than two years before his death, "Conservatism implies a certain submission to reality." But the approach championed by Burke and Buckley is a far cry from the mind-set embraced by today's Republican Party...
...conservation. The students learn the habits of the local wildlife, and just as importantly the expectations and behaviors of those that come to see it. Foreign accents are a particular challenge. "The other day, we took a group and they were asking me questions," says Tinka. "I couldn't understand anything they said...