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Fisher, who also teaches at the Law School, said that the evolution is evidence of the fact that more people recognize that information technology is best understood from an interdisciplinary standpoint...

Author: By June Q. Wu, CRIMSON STAFF WRITER | Title: Berkman Center Celebrates 10th Year | 5/19/2008 | See Source »

...commonly understood by psychologists - and ad makers - that if a person is presented with a list of things, he or she is more likely to remember items at the beginning and at the end of the list than items just past the middle. For example, if you are asked to hear, then recall, a list of 10 foods, chances are best that you'll forget the sixth, seventh and eighth foods. So, while drug makers abide by the law and present important side effect information, it's no surprise that they nearly all follow the same format: putting benefit information...

Author: /time Magazine | Title: Do Consumers Understand Drug Ads? | 5/15/2008 | See Source »

...Enablex, which features colorful bouncing water balloon characters. (Here's a link to a similar Enablex ad - again, not the one Day studied.) Day discovered that the voiceover speed was slower than in most drug ads and stayed consistent throughout the ad. Correspondingly, when Day tested viewer comprehension, they understood and remembered Enablex's side effect profile better than usual...

Author: /time Magazine | Title: Do Consumers Understand Drug Ads? | 5/15/2008 | See Source »

Very soon more conventional critics got hold of Frank's book. "Sick" and "joyless" were two of the milder terms they used. But in the 1960s, amid the general dismantling of all national certainties, The Americans was revisited and then very quickly understood as indispensable. For one thing, it brought to American photography the same tragic dimension that American fiction had arrived at long before. It also paved the way for a new kind of documentary photography, one that was more personal and idiosyncratic and much stranger. Because of The Americans, Diane Arbus and Lee Friedlander, virtuosos of the mordant...

Author: /time Magazine | Title: Two Reissued Photography Books Reconsidered | 5/15/2008 | See Source »

...responsibility - such claims have been extremely rare after previous attacks - government officials and intelligence sources told Indian newspapers and television news stations that Islamic terrorist groups are the likely culprits. Junior home minister Shriprakash Jaiswal said "the people responsible for these attacks have foreign connections," which in India is understood to mean Pakistan or Bangladesh...

Author: /time Magazine | Title: India Hit by Another Bombing | 5/14/2008 | See Source »

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