Word: underwear
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Dates: during 1950-1959
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...cast as the Cowardly Lion in The Wizard of Oz. The job took six months and almost put him in the hospital. The banks of arc lights used for color film created murderous heat and he worked clad in long underwear, football shoulder pads and lion skin. It took two hours a day to apply his tricky makeup, and in every scene he was dependent, not only on his own art, but on a lackey who perched above him with a fishing rod and manipulated his tail...
Life Story His patients had lately found him gruff and moody. Nevertheless, Dr. Raymond Roscoe Squier was one of the most successful gynecologists in fashionable Greenwich, Conn. On a hot afternoon last week, he was neither in his office nor at his home: dressed only in his underwear, he was sitting at a portable typewriter in a bedroom at Manhattan's University Club, pecking out the story of his life...
Aloft, he stripped down to a costume consisting of long red underwear, a blue Mae West and a white helmet, got into his chute-and after heaving out a dummy to watch the direction of its fall-cheerily stepped into space. He floated grandly down, narrowly missed a clump of trees, and splashed into the water where he calmly floated on his back waiting to be picked up. Cried he as a speedboat rescued him: "I feel like...
B.V.D. and other underwear makers soon made up the sales deficit by switching to shirts and shorts, pajamas and other garments, but the classic B.V.D. one-piecer never hit its old stride again (last year U.S. males bought only 720,000 pairs). The Erlanger interests concentrated more & more on their basic spinning, weaving and finishing operations in the South, this year decided to get out of the retail business altogether...
They found a willing buyer in . Onyx-Superior Mills, freshly merged this month from two old-line textile firms. By pumping new advertising into the old B.V.D. name on its line of underwear and sports clothes, Onyx-Superior thinks it can boost its sales by $2,000,000 this year. The new owners will keep right on making the classic one-piecer...