Word: underwear
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...NOTION OF DESIGNER UNDERWEAR strikes many people as more than a trifle silly. These people contend that the significance of the "designer" in designer clothes, whether manifest in a signature, a monogram or an animal insignia, is sheer status, and they are correct. They further reason that unless you are grossly inept or the subject of peculiar conspiracies by your peers, almost no one ever sees your underwear. The act of communicating status through clothes relies on visual verification. If you can't see Mr. Jones's skivvies, they can't impress you. And if he whispered to you across...
People who employ such reasoning are intelligent but misguided. This sort of thinking is immaterial: Designer underwear for men is a fact. You should know about it. You should know how to deal with it. You should know how it will affect your life...
...colonization of the lucrative underwear market by the designers might have come to naught, if not for the entry of industry leviathan Calvin Klein, whose energetic marketing campaign has made designer underwear for men a fait accompli. Any recent visitor to New York has seen the virtually ubiquitous advertisements plastered by Klein's operatives on the sides of bus shelters. They depict a body reminiscent of something out of Mussolini's art collection in blissful, practically naked repose. All indications point to the probability that such advertisements will soon proliferate throughout the land...
...should examine some of the ramifications of this upheaval. It is probable that as the panty market burgeons, public personalities, and even politicians will join the rolling mass of support and publicly endorse designer underwear. Such developments will undoubtedly cause the recasting of the class edifice and substantially alter the norms of behavior in Western society...
...MOST BASIC LEVEL, underwear will become the primary marker of class position. Other, older markers will quickly become ancillary. Further, class barriers will harden because of the methods involved in recognizing these class markers. The following scenario illustrates one kind of behavior we can expect to find in the new age of designer underwear...