Word: underwear
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When asked why they had felt it necessary to strip to their underwear, the pair laughed...
...Austin Guest and Graham Sack in their underwear convinces people to come, maybe there’s something wrong,” Margo said...
Mobile phones may seem an odd way to sell underwear. But shoppers responded when Gossard, a lingerie company owned by the Sara Lee Corporation, began using a mobile short messaging service (SMS) - those little text messages that show up on your cell phone - to promote its new line of G-strings in the U.K. "It was a huge success," says Shaeren McKenzie, Gossard's London-based marketing director. "We reached our eight-month sales target in eight weeks." The Gossard campaign was based on a television commercial that urged viewers who wanted a ?1 discount on a G-string...
...Fineman P.R.: Top 10 P.R. Blunders. Martha Stewart's mess got nosed out by Abercrombie & Fitch, for its marketing of thong underwear to preteen girls, which prompted boycotts by profamily groups...
Kevin Plank didn't set out to create a cult around athletic underwear. He just wanted a comfortable T shirt to wear under his football pads, though he admits he was a bit obsessive about it. The result is a line of sweat-shedding sports clothing that more than doubled its annual sales in 2002, to $55 million. It's called Under Armour, and athletes from pro football linebackers to kids who play in rec hockey leagues regard the skintight garments as cool--in every sense of the word...