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...detergent, an advertising woman who lived in the same Manhattan apartment building as his parents auditioned him for an Ivory Snow commercial. He got the job. The first week the tape was telecast the manufacturer received 400 letters - for Mason. After three years of amiably declaiming the virtues of Underwood Chicken Spread, Post Raisin Bran and other products in his preternaturally deep, adenoidal voice, Mason has a fan club and a five-figure savings account, and this year won a Clio award at the American TV and Radio Commercials Festival for the best male performance in a television commercial. Last...

Author: /time Magazine | Title: Television: Pint-Sized Pitchman | 8/20/1973 | See Source »

...highly professional. He has an instinctive sense of where to stand and how to move, and he often translates scripts into his own words to make them sound more childlike. "I suspect that Mason will become another Peter Ustinov or Orson Welles," says Andy Dole, producer of the Underwood Chicken Spread commercial. "He has a directorial sense already...

Author: /time Magazine | Title: Television: Pint-Sized Pitchman | 8/20/1973 | See Source »

...while watching, oddly enough, TV reports on their own deadlock). When they declared themselves stalled at 11 to 1, the judge asked them to try again, and finally the lone holdout gave in. "I finally decided to vote that I was wrong and they were right," said Mrs. Naomi Underwood, 63. But even after voting for a murder conviction, she added: "I am not quite convinced yet. I don't think they had enough evidence...

Author: /time Magazine | Title: The Nation: Guilty Times 25 | 1/29/1973 | See Source »

...principle. Chief Bernie Koeppen of Wheeling, Ill., has changed to lime yellow, even for the department's ambulance. "In accident after accident involving red wagons," he notes, "all you hear is, 'I didn't see it. I didn't see it.' " Adds Chief Ed Underwood of St. Charles, Mo.: "The majority of fire fighters killed or wounded catch it on their way to fires. Red is dead. Lime yellow is the coming color...

Author: /time Magazine | Title: The Nation: Fire-Engine Yellow | 7/10/1972 | See Source »

...from the Asian mainland, 6623 made a rendezvous with a KC-135 tanker, which topped up her tanks for the run over Viet Nam and back. A short time later, Captain Larry Underwood, 27, the electronics warfare officer, detected the first traces of enemy radar bouncing off 6623. Seated at a console behind the flight deck, Underwood began employing a number of top-secret jamming devices to conceal 6623 within its own protective bubble of electronic countermeasures. As the B-52 came within range of surface-to-air missiles, Underwood employed other devices that blocked the missile radar from locking...

Author: /time Magazine | Title: The Nation: To a Darkling Target Aboard a B-52 | 5/1/1972 | See Source »

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