Word: undesigned
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Muji develops products in two distinct ways: from scratch or with the intent to improve on an existing one. That latter approach shows up in Muji's "undesign" redesign of chairs and tables by the German brand Thonet. An "anonymous" brand is particularly challenged in health and beauty, a category with products that people generally like to have fun with and buy to pamper themselves, says category manager Madoka Nagamoto...
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