Word: uneeda
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Dates: during 1930-1939
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Harvard organizations swung into action on two fronts yesterday as the National Student League moved to uphold the Uneeda Biscuit workers' strike in New York and the Liberal Club sought to prevent the passage in the State Legislature of an anti-Communist bill...
Against Reader Riley's undocumented challenge, TIME pits the word of Uneeda Bakers, Ward Baking Co., Cushman Bakers, Doughnut Machine Corp. and the Salvation Army that doughnuts have holes. Doughnuts made by Ward for the New England trade have smaller holes, but distinctly holes. In some communities, e.g. Cleveland, cakes-with-hole may be called either doughnuts or crullers. Practically everywhere the twisted, sausage-like cake is called a cruller, is never called a doughnut...
General Foods Corp., the combine formed around Postum, likewise showed a small decline with $14,407,000 against $15,515,000. Another food company to show tenacity was National Biscuit (Uneeda) with $14,532,000 against $16,768,000, but this was the first year in its history to show a decline from the previous year...
With this carefully planned sequence a campaign began, 32 years ago. At the time National Biscuit Co. was but one year old, had just thought of selling biscuits and crackers in cartons instead of bulk. The campaign worked. The public obeyed. Uneeda became one of the great U. S. trade-names. Today National is the world's biggest biscuit baker, has 84 plants in 29 States. It also makes bread, dog biscuits, Shredded Wheat, gingerbread goodies, peanut butter, zwieback, macaroni, pretzels. Its assets come to $138,000,000 of which $38,000.000 is working capital. Last year it earned...
...history of National Biscuit Co. has been filled with profits and acquisitions. Its most notable competitor is Loose-Wiles Biscuit whose Sunshine brands rival Uneeda, whose Sunshine Fig Bars are similar, for example, to Uneeda Fig Newtons. A third big company is United Biscuit Co. of America which as yet has no great national trademark although more & more it is using the phrase: Supreme Bakers...