Word: uneeda
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...National Biscuit Co. there came last week Shredded Wheat Co.; to Uneeda Biscuit and other famed National Biscuit products was added Shredded Wheat. Holders of Shredded Wheat stock will be offered one share of National Biscuit for two shares of Shredded Wheat. Shredded Wheat had been for some time a rumor centre, one story being that the breakfast food company would be acquired by Gold Dust Corp...
...company almost immediately created and popularized Uneeda Biscuit, which, though popularly best known as one of the early examples of selling a brand name through advertising, was most important as part of a general movement toward marketing crackers and biscuits in packages instead of in bulk. The name originally proposed for Uneeda Biscuit was Uneeda Cracker; the change being made because "biscuits" seemed to rank "crackers" in popular estimation. National Biscuit is the largest biscuit manufacturer in the world, has never reported a deficit, had a net income of $13,038,000, first nine months of 1928. Its president...
Proof that the familiar Uneeda Biscuit was not to be held lightly as a business proposition was afforded by the annual report of the National Biscuit Co. for 1923. The net earnings for last year, after all expenses, taxes and other accounts, amounted to $12,092,828?the largest net earnings in the Company's history, and equal to $5.05 on each share of its common stock after the regular 7% dividends were paid on the preferred. In 1922 the Company earned $4.53 on each common share...