Word: unexpectedness
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Dates: during 2000-2009
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Together they find that the key to creating traction is to take your idea, whatever it may be, and present it as a Simple, Unexpected, Concrete, Credible, Emotional Story. "We were a little embarrassed when it turned out that we could summarize it with SUCCESS," quips Chip. Breathe easy: the...
A new behavioral study conducted by a Harvard faculty member will have more people stopping to smell the roses. Fresh findings show that people feel less stressed and more compassionate toward others when they spend time in a floral environment. Clinical Researcher in Psychology at Harvard Medical School Nancy L...
Imagine yourself at the dinner party from hell: terrible food, mutual contempt that’s almost palpable, the bibulous hostess who no longer cares what she says, and if that isn’t enough, inclement weather so bad any pipedream of escape vanishes into the fog. Now imagine...
Wansink outlines the studies in colorful language, highlighting the often duplicitous methods of social science research. In one restaurant, bottles of the same wine were passed out with either a North Dakota or California label. Not surprisingly, diners rated the North Dakota bottle as tasting worse. More unexpected was that...
It may not have been the best of times for the No. 25 Harvard men’s soccer team, but it couldn’t have been much worse for Princeton last Saturday. Coming off of high-scoring games against Brown and Holy Cross, with 11 goals scored in...