Word: unfamiliar
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Though viewers unfamiliar with Brecht’s work might find the abridged play difficult to follow and aficionados may nitpick the down-playing of certain themes, the work that emerges benefits from the alterations...
...understand the complications. The simplest immune reaction--triggered by a mosquito bite, for example, or an allergen--is inflammation. When the insect bites, the immune system uses cellular troops that have had no special training. Cells called leukocytes, neutrophils and mast cells routinely cruise the bloodstream sniffing for an unfamiliar chemical signature. If they find it, they signal for reinforcements that swarm to kill the invader--the equivalent of an infantry attack...
That work is important for more than p.r. reasons. When an unfamiliar disease hits, even doctors may not know what the signs of the illness are and what to do when patients turn up in their waiting rooms. If HHS, the CDC and other government agencies are jostling one another on the podium, the message is often mixed. And when you toss in the local police and the FBI--as was the case with anthrax--that mixed message turns to gibberish. During the hantavirus outbreak of 1993, the government handled the problem well, with Dr. C.J. Peters, then chief...
...cloning issue has been debated extensively in the politically charged hallways of Capitol Hill. Now a new, wholly unfamiliar perspective enters the fray - cool, calm, objective and, not coincidentally, scientific...
Therein lies the future of e-mail. Spam messages aimed at attracting customers are ineffective; people are even less likely to respond to e-mail from unfamiliar sources than they are to answer paper junk mail. Jupiter Media Metrix, based in New York City, estimates that marketers pay $125 to attract each new customer using e-mail and only $66 using direct mail. But customers are more receptive to firms they already do business with. Inducing an existing customer to make a new purchase costs $6 using e-mail, vs. $18 for direct mail. Says Jared Blank, a digital-commerce...