Word: unfamiliarity
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Dates: during 1940-1949
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...urgent problem, opening out new and difficult situations of many kinds arising from new forms of "total war." Unless an early and decisive defeat is inflicted upon the Axis Powers, we must contemplate farflung warfare, declared or undeclared, military, economic, diplomatic, of a new and total type, hitherto unfamiliar to mankind. This contest will involve a sweeping reorientation and reorganization of administrative practice in many directions by keen and energetic minds, many of whom will be administrators...
...Manhattan when John Wanamaker moved there in 1896, Rio shoppers in 1929 rarely saw price tags; they were accustomed to haggling. Jim called his company Lojas Americanas be cause loja means shop in Portuguese. He opened it on June 1, 1929. Opening-hour gawkers timidly approached the unfamiliar narrow counters, laden with cheap trinkets, household goods, gewgaws. Prices were marked, and signs said "Look What One Milreis Will Buy." The gawkers did not buy. Then, one and a half hours after opening, a seven-year-old girl broke the ice, bought a 2 milreis doll. The cash register has been...
When handsome, tough-minded Rexford Guy Tugwell was a working member of the first Brain Trust, he made one mistake fatal to a politico. He talked out loud about unfamiliar and unpleasant things. His thesis: that the world and the U. S. were drifting away from laissez-faire, should make haste toward planned economy. So, after the 1936 election, Brain Truster Tugwell resigned from the New Deal...
trust. It bore the first onslaughts of criticism, lawsuits, public investigation by people to whom the unfamiliar monster was "a conspiracy, a dark plot born in greed."* Greedy men exist, observes Nevins, but they seldom pile up colossal fortunes. Rockefeller himself said that his great aim was "achievement," and, says Biographer Nevins, "the statement was true." He adds: "We must not forget that Rockefeller began to give as soon as he began to earn...
...last week conscription loomed as an imminent reality for the U. S. Never yet has the U. S. had conscription in peacetime, only twice in time of war.* Yet, bulking big in the background for millions of John Does and Richard Roes, peacetime conscription last week cast its unfamiliar shadow over an active week on the U. S. defense front. It was the first big, tough, concrete reality to emerge on the path down which U. S. public opinion has plunged...