Word: unfamiliarly
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...advertising giant Young & Rubicam Brands was married with a child before she graduated from college, and retired from running a Kraft Foods business with $5 billion in sales annually before she hit 50. She left her hiatus last year to take over Y&R--and step into an unfamiliar industry in flux. Time was, a 30-second TV spot trumped all. But in today's world of fragmented media, commercial cutters like TiVo, and exponentially more goods and services vying for consumer attention, the old rules don't apply. Fudge's plan: to remake Y&R into a client-centric...
...prepare for February’s competition, Harvard will undergo an intense practice schedule throughout reading period and finals, culminating in a training trip to San Francisco over the intersession break. The Crimson will get a chance to hone its skills against unfamiliar club teams and male opponents, and be, as Hendricks said, “totally saturated with squash...
...surprisingly, Charlotte Simmons is the focus of the novel, and her jarring introduction to college life mirrors the surprise Wolfe hopes many readers unfamiliar with the subject will feel. The brainiac brunette from the tiny town of Sparta, in North Carolina’s Alleghany County, is so sheltered in her books and her quaint family life that she has never tasted alcohol, danced, or (we are expected to believe), learned the very first thing about sex. This is because, according to Wolfe, her mother abhorred the subject and—as we all know—parents are where...
...more of the same. Instead of a stately epic--like Robert Rossen's 1956 Alexander the Great, with Richard Burton as the globe-annexing god-king--Stone presents a riot of sensations, military and erotic, through which Alexander (Colin Farrell) has to hack like an intrepid soldier through an unfamiliar jungle. All of which makes for a long, lumpy trip with a charismatic guide and some brilliant detours...
Outsiders unfamiliar with cheerleading sometimes criticize the sport for the fact that, at least superficially, it involves cheering for other people rather than proactively accomplishing something for oneself. Yet the Harvard cheerleaders defend and relish their roles...