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...perimeter of St. Peter's Square. Finally, after six suspenseful laps, he braked to a halt-smack in front of waiting newsmen. He had a startling message: the secret of his longevity, he said, was a lifetime of drinking beer. Beer in wine-loving Italy? Such gimmicks, virtually unheard of in the country until a few years ago, have doubled Italian beer consumption since 1958. The St. Peter's stunt is only one of many brought about by a new figure in European business: the public relations...

Author: /time Magazine | Title: Western Europe: P.R. Goes Continental | 10/22/1965 | See Source »

...independence. All this (and much more) was changed in 1869 when Charles William Eliot assumed the Presidency of Harvard. At the first Faculty meeting after Eliot's inauguration, the president walked into the room, sat down at the head of the table, and called the meeting to order--an unheard-of action that left no doubt of his intention to assume command. There followed a revolution that set Harvard medicine (and American medicine) on its present course...

Author: By Edwin Walter, | Title: MED SCHOOL: Hard Grind For Future Harvard M.D.'s | 10/15/1965 | See Source »

...result, the Government, which sells coins to banks at their face value, will soon be minting unheard-of profits. With the new copper-nickel alloy coins authorized by the bill, the cost of turning out a dime will drop from 9.5? to .6? quarters, from 23.6? to 1.5? and half dollars, from 47.3? to 26.5?. Revenues from coin manufacture will leap from some $100 million in 1965 to $1 billion...

Author: /time Magazine | Title: The Administration: Silverless Lining | 9/17/1965 | See Source »

...that state police failure to advise a suspect of his rights to counsel and silence invalidates his confession-a requirement that Congress imposed on the military 15 years ago. A military defendant is also entitled to full pretrial "discovery" of all evidence against him-a virtually unheard-of rule in state courts...

Author: /time Magazine | Title: Criminal Justice: The Serviceman's Rights | 8/13/1965 | See Source »

Paris Is Not Arizona. The most serious problem that U.S. companies encounter-fortunately, not too frequently-is the layoff. Though they are accepted as occupational hazards in the U.S., layoffs are almost unheard of in Scandinavia and Southern Europe-and are sure to raise a storm anywhere on the Continent. They violate one of Europe's oldest labor traditions: a job, once obtained, is supposed to last indefinitely. Normally, European-owned factories switch workers to other assignments or put them on half-day shifts, but almost never fire them outright. Machines Bull-General Electric a month ago drew black...

Author: /time Magazine | Title: Western Europe: Labor Omnia Vincit | 6/4/1965 | See Source »

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