Word: unicom
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...rocket from backwater to the world's biggest mobile phone market, with nearly 200 million subscribers, in just a few years. (The U.S., in second place, has about 150 million.) But now, the law of large numbers is working against the country's cellular duopoly, China Mobile and China Unicom. Earlier this year, China's heady subscriber growth rate started to sag; after surging 60% in 2000 and 88% in 2001, growth this year is projected to fall to 40%. Suddenly China isn't the world's hottest market?that's India, where annual growth this year is expected...
...Less than 15% of the population subscribes to cellular service, which suggests plenty of room for expansion. But carriers have already picked off the low-hanging fruit?nearly half of the residents of the country's wealthy coastal cities have mobile phones, analysts say. Now, China Mobile and China Unicom must fight for customers who, like Cong, are a harder sell. "The demographics are shifting to farmers and laid-off public-sector workers," says Shiv Putcha, an analyst for the Yankee Group, a Boston-based research firm, "none of whom represent ideal target markets for cellular services." Indeed, while existing...
...lower than the $60 to $80 users pay in the U.S. and Japan. That translates into lower overall profitability, and once-bullish analysts are growing more cautious about the prospects for China's mobile sector. Both CSFB and Goldman Sachs recently downgraded shares in China Mobile and China Unicom, which have fallen 21% and 34% respectively on the New York Stock Exchange this year...
...less-receptive consumer add another complication: cut-throat competition. In an effort to grab market share, China Mobile and China Unicom are already circumventing government price regulations through handset subsidies and other backdoor give-backs. According to CSFB analysts, China Unicom even appears to be cannibalizing its existing customer base of GSM subscribers because of incentives designed to attract users to its new high-speed wireless network, based on a transmission technology called CDMA...
...dynamics of the workplace. In 1994 he founded Dataworkforce in his suburban London flat to supply skilled temps for the global cell-phone market. Today Dataworkforce has more than 300 telecom contractors employed in 54 countries by clients such as Nokia, Ericsson, Motorola, AT&T, British Telecom and China Unicom. Assignments can last from two days to four years. "I always thought the industry would become dependent upon a virtual bank of knowledge, rather than the permanent employee," says Franklin. Last year Dataworkforce, which takes a 15% to 30% cut on contracts, earned $64 million, making it Britain's fastest...