Word: unicorn
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...compliment to the mischievous skill of Iris Murdoch that her ten previous novels-notably Under the Net, The Unicorn and The Red and the Green-have kept critics guessing about the direction in which her talent might develop. The Nice and the Good may give them a sad clue, for the answer seems to be middle-age spread...
...which the U.S. buys. "When the U.S. wants fish hooks," an American buyer recently told a visiting British businessman, "she wants them in millions." To provide the millions-and to help their nation improve its trade balance-a group of Britons has organized a marketing company called Lion & Unicorn, Ltd. after the royal coat of arms...
...Lion & Unicorn will act as a kind of transatlantic middleman offering "the best of Britain." From offices in London, it will counsel British concerns on what they can sell to Americans-and how to go about selling it. Meanwhile in the U.S., now from a New York office and eventually from branches in other major cities, it will back its British clients with market research, advertising and promotion. Next month Lion & Unicorn will bring a couple of nubile nobles, Lady Mary Gaye Georgiana Curzon and her sister, Lady Charlotte Elizabeth Anne Curzon,* to New York to model mod clothes...
...idea of Lion & Unicorn was conceived by Lieut. Colonel V.A.J. (Villiers Archer John) Heald, 49, a onetime Scots Guardsman and wartime aide-de-camp to Dwight Eisenhower. Heald last year accompanied the Duke of Edinburgh on a U.S. tour to tout British goods. He heard complaints everywhere that Americans could never find suitable British products in their stores. Heald returned to London to round up partners and money, formed Lion & Unicorn as "an effective way to bring people together by trade...
...stands softly before the performance and plays with the microphone. "Do you think it should be louder?" she asks a curly haired boy in the front row. "Uh-uh, it's fine," he replies. But Grace tells the Unicorn to turn it up because the airplane is here to play their music and everybody should hear it easily...