Word: unionize
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Dates: during 1970-1979
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...come to be termed the "Late Sixties." Many movements arose (and subsequently declined) during that era, but one movement which rose up on the crest of the Civil Rights Movement continues to push forward, and remarkably has kept all of its original principles intact. The United Farm Workers' (UFW) Union, led by Cesar Chavez, has weathered 17 years of struggle with California agribusiness and since 1962, has become a viable instrument in representing and protecting farm labor...
...asking consumers to boycott yet another brand name: Red Coach Lettuce. Why are the farm workers asking their friends to answer yet another call for support? "Because what began as a traditional economic dispute between labor and management has turned into another attempt by growers to crush the union." UFW President Cesar Chavez says. "Because agribusiness has not really accepted the idea of free collective bargaining. Because many growers still hope to destroy...
...adjusted for inflation, than they earned nine years earlier. Workers who labor on the piece rate this year--like lettuce harvesters--took in 6 cents less per box, adjusted for inflation, than they earned nine years ago. Growers paid only 6 1/2 cents per hour into the union's family health plan--about $18 per month--one-fifth the size of the average contribution to a California worker's medical program...
...Carter's 7 per cent wage-price guidelines even though they exempt both growers and workers. In 1978, lettuce growers made$71 million in profits and raised the price of lettuce by over 100 per cent. When growers realized workers would not accept their 7 per cent offer, the union-busting began...
...bargain in good faith). The employers hired slick public relations men (who ran the Reagan and Ford campaigns) to improve their public image. A favorite public relations tactic is placing deceptive full page ads in major newspapers portraying growers as advocates for farm worker human rights and the union as a threat to worker liberty. These are the same human rights advocates who opposed toilets in the fields and abolition of the short-handled hoe, and fired thousands of workers for wearing union buttons and backing the UFW. Growers then mobilized well-heeled, professional strikebreaking outfits that surface whenever farm...