Word: unita
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...Emanuele Rocco, an editor of Italy's Communist daily Il Paese since 1952 and longtime protégé of Party Boss Palmiro Togliatti. Rocco, 34, first worked or L'Unita and helped turn it from a wartime underground weekly into the official Communist daily (estimated circ 350.000), which claims to be Italy's second biggest newspaper (after Milan's conservative Corriere della Sera). On Il Paese (estimated circ. 50,000), L'Unita's sister paper, Rocco played up stories of Russian brutality in Hungary, persuaded Editor in Chief Tomaso Smith to run editorials...
...April, 1953 to become U.S. ambassador to Italy, she walked into a nation in crisis. The Italian national elections were just coming up. Communists and monarchists were closing in from left and right on the teetering Christian Democratic government of Premier Alcide de Gasperi. The Communist daily L'Unita, eager to slander the U.S., hooted at her as a "comicopera ambassador." A rightist magazine hailed her arrival with a full-page cartoon of an American flag trimmed with lace. Last week when Clare Luce, 53, resigned as ambassador, it was perhaps the most meaningful tribute to her work that...
...Down. L'Unita understated the case. The Reds once ran an empire reaching nearly one-third of Italy's 4,000,000 daily-newspaper readers; now their press has shriveled to a handful of struggling newspapers with a combined circulation of barely 530,000-less than half of what L'Unita's Sunday edition alone used to command. Since 1954 four papers have been forced to shut down, including Florence's // Nuovo Corriere, which gave up one month ago. Only L'Unita, Rome's // Paese and Paese Sera and Sicily...
...press. Furthermore, where the Reds once got all the newsprint they wanted from Iron Curtain nations on unlimited credit terms, the Italian government refused import permits except for newsprint bought through normal channels, thus made the Communists pay out their cash for their supplies. As a result L'Unita alone loses more than half a cent for every copy it prints, has piled up a whopping $5,000,000 deficit over the last few years...
Recently Italy's Communist press has been trying hard to woo back its lost readers by aping capitalist papers. L'Unita, once top-heavy with Marxist polemics, now goes easy on the politics, is substituting more news about the U.S., more sports and entertainment, is even going in for sensational tabloid-type crime stories. It takes eight wire services, including Hearst's International News Service, and plans to send a special correspondent to cover the Olympics in Melbourne this fall...