Word: unita
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...most telling index of Red defeat was the fact that even the staffs of the Communist Unita and the left-wing Socialist Avanti went to work to put out their papers, after it became apparent that other papers in Italy would publish on schedule. The Reds had boasted that during the strike no papers at all would hit the streets...
...morning sky was grey, and the paraders had bitter words for the priests who had been praying for rain to relieve Italy's drought. Superstitious Communists carried defiant signs: "Is it raining? Will it rain? Certainly not until after the Feast of Unita!" They were right; soon a hot sun enveloped the crowds as they watched bicycle races and boxing matches, played roulette, danced, drank, threw baseballs (50 lire for three shots) at caricatures of priests and bishops and of Premier Alcide de Gasperi and tough Interior Minister Mario Scelba, who was by far the most popular target...
While loudspeakers blared Strauss waltzes, alternating with the Internationale, comrades milled among the booths, past anti-American posters, right into the arms of 3,000 Communist girls with red flowers in their hair, who insistently sold lapel badges marked "Unita." No merrymaker could really begin to enjoy himself in peace until he had a badge in his buttonhole and a copy of Unita protruding from his pocket...
...open-air kitchen, three cauldrons five feet tall steamed with a never-ending supply of spaghetti. Enthusiastic eaters hacked their way through mountains of food at 450 lire (75?) a meal. After lunch, many stretched out under the shady trees, took off their shoes, spread a copy of Unita over their eyes, and slept...
Just about the only sharp disappointment the Communists suffered was in sales of a soft drink called Unita, brewed to replace Coca-Cola, which the Reds have denounced as capitalist poison (TIME, Aug. 22). Unità, which looks like Coke but has a strong flavor of quinine and tamarind, was a flop. Since Communist palates still thirsted for real Coke, the party decided to play it safe. "Comrades," announced a poster, "Coca-Cola was not invented by the Americans, but by the Russians...