Word: unitate
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...distributor, however, is convinced that Americans are ready to commit. "Reality TV has demonstrated that the American public will get behind a character for a short period," says Bob Cook, president of Twentieth Television, the development and production unit of Fox. Cook has adapted two telenovelas to air in September: Table for Three, a love triangle involving two brothers in a Mafia family, and Fashion House, starring Bo Derek as the powerful queen of a fashion empire. Each show will air daily for 13 weeks, with recap episodes on the weekends...
...Matsushita Electric Industrial Co., craves no less than the top spot in the $4.1 billion U.S. disposable-battery industry. "When we decide we want to be No. 1 in a category, we will be No. 1," says Brian Kimberlin, director of marketing for Panasonic's North American battery unit. The company says its Oxyride battery works better than competitors' in power-hogging devices such as digital cameras. Yet it takes lots of gumption--or arrogance--to make such a statement, given that Panasonic, while No. 1 in Japan, has less than 2% of the U.S. market...
Panasonic figures the U.S. market is critical geography for Oxyride. "We understand that the U.S. is the toughest market in the world," says Thomas Taguchi, director of Panasonic's global battery business unit. "But it's also the biggest. If we can succeed there, we can improve our global market share...
...outfit known as Kilo Company, 3rd Battalion, 1st Marine Regiment, wasn't new to Iraq last year when it moved into Haditha, a Euphrates River farming town about 150 miles northwest of Baghdad. Several members of the unit were on their second tour of Iraq; one was on his third. The men in Kilo Company were veterans of ferocious house-to-house fighting in Fallujah. Their combat experience seemed to prepare them for the ordeal of serving in an insurgent stronghold like Haditha, the kind of place where the enemy attacks U.S. troops from the cover of mosques, schools...
...years' seniority over her and insists that she will never outrank him, since he will retire before that ever happens. Jim also vows that he will never let his wife beat him in any physical-training event, a hard promise to keep: when they were in Korea, Laura's unit had a yearly Iron Man Contest, and after 5-ft. 4-in. Laura beat dozens of men to win the contest, the event was renamed the Iron Person Contest. "She has so much stamina, but at the same time she's very feminine," observes Jim's mother June...