Word: unites
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Dates: during 1950-1959
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...Unità is not only big by Communist standards. In Italy, where exact newspaper circulation figures are a closely guarded secret, it is one of the biggest journalistic operations. Its central Rome edition is connected by its own wire to offices in Milan, Turin and Genoa, where separate editions are put out. Its staff of eight editors, 115 reporters and rewritemen and eight foreign correspondents is supplemented by 2,875 party members, who act as part-time volunteer correspondents, in almost every town in Italy. L'Unità prints 27 subeditions with local news for every region where...
Party Line-Up. As a result of its coverage, L'Unità attracts non-Communists along with Communist readers. Many a non-Communist buys the paper simply for its news and its full coverage of scandals, crime, sports and entertainment, and swallows a thick coating of propaganda with the news. For example, L'Unità's elaborate coverage of the Wilma Montesi scandal last week was angled to fit in with the party's battle against the government. "I don't like L'Unità's politics," said one monarchist reader...
...Unità makes no secret of its Communist ties. Periodically, on Page One, it prints such instructions to party members as: "All Communist Senators without exception are required to be present at tomorrow's session." When the party line is not clear, L'Unità has a simple way of finding out what it is. The editors call on Italy's Communist Party Boss Palmiro Togliatti, once editor of the paper and still its ultimate authority as well as its biggest shareholder. When Togliatti himself has not yet had the word from Moscow L'Unit...
Thanks to its party backing, L'Unità does not have to worry about circulation promotion. Every year the party declares a "press month," holds thousands of L'Unità parades and mass meetings all over Italy. Tens of thousands of volunteers sell the paper the year round as their part-time service to the party, and in a high-powered campaign, every top Communist from Togliatti down screams promotion speeches from public platforms...
Government Presses. L'Unità's all-Communist staff is bossed by committees, but two of its top men are Editor Ottavio Pastore, 66, who started out as editor of the paper when it was founded in 1924 and now also holds a seat in the Italian Senate, and Amerigo Terenzi, 45, chief executive officer, promotion and business manager, whose office is filled with the same circulation pie charts and graphs that adorn the walls of any other publisher. Present devotion to the party rather than past political history is a first requisite for a job, e.g., Milan...