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...this spending seems to work its intended magic: attracting plenty of business travelers willing to pay more than what other airlines charge. SIA says it has never suffered an unprofitable year, and its unit cost--6.4˘ a seat mile--compares favorably with that of the most efficient U.S. carrier, Southwest...

Author: /time Magazine | Title: Fly Above The Storm | 11/14/2007 | See Source »

...they were chosen. But while Vasella has taken aim at larger markets, he has ensured that more specialized products, such as ophthalmologic drugs, are not neglected. If there is enough of an unmet medical need, they too can be enormously profitable. David Epstein, head of Novartis' oncology unit, observes that a drug that works well on a limited population can build its market over time simply by keeping its users alive...

Author: /time Magazine | Title: Drug Lord | 11/13/2007 | See Source »

Vasella has also revamped Novartis' marketing force in the U.S., where it long lagged behind competitors. He poached Paulo Costa from Johnson & Johnson in 1999 and made him CEO of Novartis' U.S. drug unit. Since then, Costa's sales force has grown to 5,800 from 2,815. The payoff? Drug sales in the U.S. grew 24% last year...

Author: /time Magazine | Title: Drug Lord | 11/13/2007 | See Source »

...they dropped six of their last eight Ivy matches to close out the season. But one year later, the Crimson finds itself ready to jump on the hardwood with a surprising new weapon in its artillery: a deep bench.Bolstered by a promising freshman class and a deep sophomore unit with one year of Ivy League play under its belt, the team will look to incorporate its youth in the new up-tempo playing style that Amaker has installed. “I’m not sure what the coaches are thinking in terms of rotation...

Author: By Mauricio A. Cruz, CRIMSON STAFF WRITER | Title: BASKETBALL '07: Reserve Bank | 11/13/2007 | See Source »

...time all season against Penn, even making a tackle in his final moments at the Stadium.Then there’s the senior secondary trio of cornerback Steven Williams and safeties Doug Hewlett and John Hopkins. Touted all year as the best secondary in Murphy’s tenure, the unit gave up just 125 passing yards all afternoon, while Williams led the team in tackles with seven.“They probably have as good a secondary as there is in this league,” Quakers coach Al Bagnoli said.Captain defensive end Brad Bagdis, who has provided senior leadership...

Author: By Lucas A. Paul, CONTRIBUTING WRITER | Title: Final Game at Harvard Memorable for Seniors | 11/13/2007 | See Source »

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