Word: unitization
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Guiding Harley-Davidson's marketing strategy is Mark-Hans Richer, 44, who was hired as chief marketing officer in July 2007 after leading marketing efforts at General Motors' Pontiac unit. One of Richer's first moves was to hire a director of product development for "outreach customers" - young people, women and those in non-U.S. markets. Richer's team quickly discovered that young people aren't into the heavy chrome found on many Harley-Davidsons - hence the emphasis on the primarily black Sportster Iron 883, which was already in development...
...number of new and planned green, low-income housing projects around the country - an enterprise for which the federal stimulus package will include increased funding (it will also provide money for improving the energy efficiency of existing homes). In Miami, the nonprofit Carrfour Supportive Housing is building the 145-unit Verde Gardens Apartment building; the project will use green modular wall systems and aim for LEED certification. In Chicago, the Resurrection Homes project offers affordable green housing, and the soon to be completed Victory Centre will include green apartments for low-income seniors. And nationwide, the nonprofit Enterprise Communities Partners...
...According to national data from 1997 to 2007, the overall rate of MRSA infections among some of the most vulnerable patients in a hospital - those in the intensive-care unit (ICU) - dropped by nearly 50%. That downward trend was true of all bloodstream infections among ICU patients, including infections with strains of staph that can be controlled with antibiotics, reports Dr. Deron Burton, a lieutenant commander in the U.S. Public Health Service at the Centers for Disease Control and Prevention (CDC), in a study in the Feb. 18 issue of the Journal of the American Medical Association. (See the most...
...Harvard coach Ted Donato ’91 said. “Cornell played an excellent game, and we have a lot of respect for them.” POWER PLAYDespite holding a 20-shot deficit to the Big Red on the night, the Crimson’s offensive unit was right on target when it did make attempts at net. The Crimson’s surge came in spite of playing against the nation’s stingiest goaltender in the Big Red’s Ben Scrivens. Leading up to Saturday night’s game, Scrivens...
...haunted movie theaters after that, taping together remnants of filmstrips to make his own films, which he would then show to his friends in tiny makeshift movie halls fashioned from cardboard. When the Soviet Union invaded in 1979, he joined the mujahedin guerrillas, eventually forming the documentary-film unit for rebel commander Ahmed Shah Massoud. (Massoud, also a film buff, introduced Barmak to Casablanca, Spartacus and Platoon...