Word: unitized
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Dates: during 1960-1969
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Meanwhile nearly every other major U.S. field combat unit in Viet Nam was out hunting in battalion-or larger-sized operations-and so, too, showing the flag of allied support, were the South Vietnamese, the Koreans, Australians and New Zealanders. The other G.I.s had little luck compared with the 173rd's: whether out of tactic or sheer prudence, the Viet Cong lay low. That, in a measure, deprived the U.S. of the firm point Johnson wanted to make: that to underestimate his resolve could be disastrous. So the U.S. made it in other ways. The bombers usually busy over...
Between Edward A. Crane '35 and John J. Curry '19 there developed an extremely close working arrangement. Few people are able to define the arrangement exactly, but most observers tend to think of Curry and Crane as one political unit...
...downtown Providence, R.I., for instance, the city housing authority constructed the eleven-story Dexter Manor for elderly people with incomes of less than $3,300 a year. The rent is a modest $43 a month for an efficiency unit, and there are now three people wait-listed for every occupancy. A similar building that will be completed in May is already oversubscribed by 470. Says Housing Authority Executive Director Joseph Lyons: "Older people like to see kids fighting in the streets and traffic moving. I was offered a beautiful site three miles from town and near a golf course...
Less Quibbling. While the stores cleaned up, the auto industry, another key to the consumption economy, closed out a record year in which production rose to 9,320,000 units, 20% above the previous year. Because they expect that production in 1966 may lag slightly in unit numbers, all three major companies are considering slight first-quarter cutbacks. Even if they do occur, however, the unit losses will be recouped by bigger sales. More buyers are not only choosing higher-ticket '66 models, but are also adding expensive accessories. Auto air-conditioner sales alone now top $600 million annually...
...Unit sales," says Federated's Lazarus, "no longer tell the whole story." Nowadays consumers quibble less over prices, instead insist on quality. As a result, stores are upgrading even bargain basements, and discounters must stock more expensive merchandise to compete. Few stores had a better Christmas than Tiffany's, where sales rose 30%. Explains Chairman Walter Hoving: "The excise-tax cut made people feel more prosperous. They spent their money on jewels." The A. & P. is grading up its image with the ultimate symbol of affluence: its own "A.& P. Champagne" (cost...