Word: units
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Dates: during 1950-1959
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LeTourneau is shipping some of his most impressive mechanical equipment to Africa, including a 22-ton machine that can shear off big trees like a scythe cutting grass and a self-contained sawmill unit which will be hauled by the biggest bulldozer in the world. LeTourneau insists that he is not primarily interested in profit in his Liberian adventure. Nor does he want to create mere "rice Christians." Says he: "I am trying to do a missionary job in a businesslike...
...Cooler. General Motors announced an automobile air-conditioning unit as optional equipment for 1953 Cadillacs and Oldsmobiles. The small unit will be installed in the luggage compartment, pump cold air into the car through a grill behind the rear seat. In temperatures up to 110°, said G.M., the unit will cool a car to "comfort." Price: about...
Rules of the Game. EPU's billion-dollar monthly turnover resembles nothing so much as an all-night poker game. When the cards were dealt in 1950, every player had a tidy little stack of EPUnits (one unit equals $1), distributed according to size. Iceland was low man with $15 million; the vast sterling area, which was admitted as a single trading partner, got $1.06 billion. If any nation went into debt, its IOUs were good, at least at the beginning. But the rules of the game made it tough on reckless losers: the moreIOUs a nation wrote...
Ever since a Louisiana federal court struck down the unit ad rate used by the New Orleans Times-Picayune and its afternoon sister the States (TIME, June 9), some 170 other dailies which also use the unit rate have been waiting to see what the decision would mean to them. Last week they got the bad news. Federal Judge Herbert Christenberry 1) formally ordered the T-P to quit its unit rate (which forces an advertiser to put ads in both the papers to get in either one), and 2) put the paper's future ad rates under court...
Harper's and the Atlantic Monthly, which have long been archrivals, last week decided to end the most punishing part of their rivalry. To save money, they will merge their advertising staffs, sell ads for publication jointly in both magazines. (The plan is not a unit rate, since advertisers may buy ads in only one magazine if they want to.) The change will enable Harper's (circ. 150,000) and the Atlantic Monthly (178,000) to boost their combined ad guarantee to about 330,000 circulation...