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Dates: during 2000-2009
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...distributor, however, is convinced that Americans are ready to commit. "Reality TV has demonstrated that the American public will get behind a character for a short period," says Bob Cook, president of Twentieth Television, the development and production unit of Fox. Cook has adapted two telenovelas to air in September: Table for Three, a love triangle involving two brothers in a Mafia family, and Fashion House, starring Bo Derek as the powerful queen of a fashion empire. Each show will air daily for 13 weeks, with recap episodes on the weekends...

Author: /time Magazine | Title: Television: A Telenovela Revolution | 5/28/2006 | See Source »

...Matsushita Electric Industrial Co., craves no less than the top spot in the $4.1 billion U.S. disposable-battery industry. "When we decide we want to be No. 1 in a category, we will be No. 1," says Brian Kimberlin, director of marketing for Panasonic's North American battery unit. The company says its Oxyride battery works better than competitors' in power-hogging devices such as digital cameras. Yet it takes lots of gumption--or arrogance--to make such a statement, given that Panasonic, while No. 1 in Japan, has less than 2% of the U.S. market...

Author: /time Magazine | Title: Out to Beat the Bunny | 5/28/2006 | See Source »

Only about 1 in 20 officers who start out as lieutenants ever gets a battalion command, and never before has a couple gone to war commanding battalions in the same Army unit. But the 101st has a habit of making history: during World War II, it led the way on D-day, dropping in the night before the invasion. In 1991, during Operation Desert Storm, the Screaming Eagles were the "first band in the sand" and fired the first shot...

Author: /time Magazine | Title: An American Family Goes To War | 5/24/2006 | See Source »

...years' seniority over her and insists that she will never outrank him, since he will retire before that ever happens. Jim also vows that he will never let his wife beat him in any physical-training event, a hard promise to keep: when they were in Korea, Laura's unit had a yearly Iron Man Contest, and after 5-ft. 4-in. Laura beat dozens of men to win the contest, the event was renamed the Iron Person Contest. "She has so much stamina, but at the same time she's very feminine," observes Jim's mother June...

Author: /time Magazine | Title: An American Family Goes To War | 5/24/2006 | See Source »

...siege wore on, a desperate Carter reached for an improbable armed mission. The plan called for slipping members of the U.S.'s still untested new Delta Force, an élite Army rescue unit, through Iranian airspace to a makeshift desert landing strip in Iran. Then they would be trucked into Tehran, where they would somehow fight their way into the embassy compound and out of it again with the hostages in tow. Instead, a Delta Force chopper collided on the runway with a C-130 transport plane that had 44 Delta troops inside, and eight soldiers died in the fireball...

Author: /time Magazine | Title: Books: The First Strike | 5/21/2006 | See Source »

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