Word: unknowns
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...most watched video clip of the past few months, for instance, is a parody of the Budweiser "Wassup?" ads. The Net spoof (which you can see at www.adcritic.com features the Superfriends. While the author is listed as "Unknown," the bit was actually created by a sitcom writer from That '70s Show, Phillip Stark, 27, and animator Graham Robertson, 26. Now they're trying to leverage it as a pitch for a sitcom about superheroes hanging around and whining like Friends characters. They're not pitching it to Hollywood studios, though; they're actually going on a pitch meeting...
...last week, when Stephen King premiered his most recent story, Riding the Bullet, exclusively on the Net, causing a near meltdown of the computers that served it up to more than 500,000 people the first day. His experiment proved a point: the middleman is endangered. If you're unknown, you can avoid the middleman by using the Net to get discovered and attain stardom. And if you're already a star, you can avoid the middleman by using the Net to keep most of the money yourself. "It's like putting a nickel into the world's biggest slot...
Indeed, far from killing record companies, the Internet is spawning even more of them. "I don't believe that having 30,000 songs by any number of unknown artists is what the average consumer is excited about," says Al Teller, the former head of CBS Records and MCA Music Entertainment Group. Last year Teller founded an Internet record label based in Santa Monica, Calif., called Atomic Pop, which has released albums by Chuck D and Ice-T; they can be purchased from Atomic Pop's website in the form of a CD or a downloaded file. The musicians keep half...
...Seinfeld" will resonate with future generations about as much as "The Honeymooners" hits home with us. "The Simpsons" will be as cutting as "The Howdy Doody Show." Stephen King and Anne Rice will bore those who find them at second-hand sales. John Grisham and Danielle Steel will be unknown and unread. Britney Spears will be facing menopause, Ricky Martin will be balding, Julia Roberts will be collecting social security and Jack Nicholson will be dead...
...society, seeking to avoid individual responsibility at all costs? Is there equity in hounding the Names to suicide or their last penny when the companies that initially profited from asbestos have already escaped behind the cloak of limited liability? At the beginning, the true, dangerous nature of asbestos was unknown to all--companies, workers and underwriters--and I ask why the whole burden of the horrible error is now placed solely on the last. JONATHAN HEMP Cape Town...