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...course, Fireman knows that gizmos won't bring down Nike-- unless Reebok has a lot of well-marketed attitude to go with them. He calls this "the Cool Factor"--the mysterious marketing mojo that powers the $11 billion athletic-footwear market. That's where Iverson comes in, with his tattoos, corn-rowed hair and 'hood bravado. Allen is indispensably cool, which is why, a few months ago, when Reebok was the object of shrill protests over the obviously homophobic, misogynist lyrics in the basketball star's debut rap song, Fireman stood by his man. "I didn't agree with...
...record number of applications - 5,400 - for the 515 seats in its freshman class. Which means that, as every parent, teacher, student and guidance counselor well knows, the competition for admission has grown exponentially fiercer in recent years. The not unsubtle subtext of Middlebury's communiqu? is that unless you're a world-renowned peace crusader - or Alan Alda sidekick! or circus performer! or something else truly eccentric! - the odds of getting into an elite school have lately shrunk to Powerball-like improbability...
...their class, get solid 1350s on their SATs, play sports, participate in student government, do community service (sometimes even when it's not required). They're earnest, they're hardworking, they're determined. They do everything right and most of them don't have a chance of getting in. . .unless they discover a protein or publish a novel, they are going to look a lot like all of the other qualified applicants." Instead, Toor says, admissions officers are drawn to "angular kids, those with a much more focused interest or talent...
TIME.com: A U.S. official has warned that unless Moscow agrees to revise the Anti-Ballistic Missile treaty by November, Washington will withdraw from the treaty in order to forge ahead with building a missile defense system. But Senate Democrats have vowed to keep the U.S. from walking away from the treaty - will the Bush administration be able to carry out its threat...
...money and don't want to get their hands dirty," Price says. "But you don't make a lot of money" making gondolas. High labor costs and as many as 10 years of training also make it uneconomical for a builder to take on an apprentice unless he already knows something about boat building...