Word: unorthodox
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...Unorthodox but Rewarding. Trade unions and consumer cooperatives founded six small banks in 1948 and 1950, merged them to form B.F.G. in 1958, and still hold all of its stock. The bank avoids the natural inclination to restrict its business to union finances and interests, aggressively competes with traditional banks for commercial and industrial customers. Union and cooperative funds, which once constituted half of its deposits and credits, today account for only 18% of deposits and 15% of credits. The bank's assets have grown to nearly $1 billion, making it Germany's fourth largest bank. Some...
...instinctive desire of a union bank for full employment has led B.F.G. into several unorthodox but rewarding transactions. While most other banks stood aside, B.F.G. last year purchased several companies left insolvent in the collapse of the Hugo Stinnes industrial empire (TIME, Oct. 18, 1963), is keeping them in operation until they can be resold. When the owner of a huge Nurnberg photographic mail-order house was arrested recently on suspicion of tax fraud, B.F.G. saved his company by putting up more than $2,000,000 to bail him out. By such ventures, the bank has preserved thousands of jobs...
Turkey, which is entitled to keep a regiment of 650 soldiers in Cyprus, has also pumped in fresh forces from the mainland. But the Turkish Cypriots, lacking the control of the main ports that Makarios' men enjoy, have had to adopt unorthodox import techniques that make it impossible to bring in as many reinforcements as the Greeks. One battalion of perhaps 200 paratroopers was recently dropped clandestinely along the 15-mile-long road from Nicosia to coastal Kyrenia, where the legal Turkish regiment keeps watch over the only outlet from the capital the Turkish Cypriots control. Along with...
...Says another: "Our counters all have two sides. And we know which side our bread is buttered on." The campaign has also had an inside effect: Avis is trying harder. Before the first ad ran, executives of Avis and of its ad agency-Manhattan's bright, unorthodox Doyle Dane Bernbach-jointly lectured Avis employees in 300 cities to impress on counter girls and car attendants the need for that hard Avis try. They made employees fill out check lists that guard against empty gas tanks, dirty ashtrays and smudged mirrors, passed out "We try harder" lapel buttons...
...finally hit the right chord: he splurged $1,187 on an ad in the tabloid Daily Mirror (circ. 5,000,000) offering home washing-machine demonstrations. The ad drew 7,000 replies from prospering Britons-and Bloom soon had a firm set up to sell them. His unorthodox selling and barebone prices quickly cornered 10% of the washer market. Bloom then bought out lifeless Rolls, an old razor maker, to use as his corporate vehicle, expanded into dishwashers, refrigerators, trading stamps, rental TV, and even cheap holiday tours for Britons on Bulgaria's Black Sea coast...