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Word: unorthodox (lookup in dictionary) (lookup stats)
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...restaurant, not a hamburger stand, and we need to treat it as such," says Chicago-area franchisee David Bear. Who knows, some operators may even take a hint from France, of all places, where the company has helped entice more customers with a wide range of unorthodox decors, including a mountain-chalet-style store with wooden beams lining the ceiling and natural-grain wooden tables on the floor. France is one of the few bright spots in McDonald's flagging European business, and maybe that's a sign of hope. If a burger chain demonized by activists as the symbol...

Author: /time Magazine | Title: Can McDonald's Shape Up? | 9/30/2002 | See Source »

...restaurant, not a hamburger stand, and we need to treat it as such," says Chicago-area franchisee David Bear. Who knows, some operators may even take a hint from France, of all places, where the company has helped entice more customers with a wide range of unorthodox decors, including a mountain-chalet-style store with wooden beams lining the ceiling and natural-grain wooden tables on the floor. France is one of the few bright spots in McDonald's flagging European business, and maybe that's a sign of hope. If a burger chain demonized by activists as the symbol...

Author: /time Magazine | Title: Can McDonald's Shape Up? | 9/25/2002 | See Source »

These two plays—unorthodox demonstrations of desire and athleticism from your average wide receiver—are the sorts of “intangibles” of which Murphy speaks. They represent how Morris embodies the Crimson’s competitiveness, toughness, and never-say-die attitude...

Author: By Daniel E. Fernandez, CRIMSON STAFF WRITER | Title: The Ladies' Dan: Truth Be Told, Harvard Is Morris’ Team | 9/23/2002 | See Source »

...picture with their sleek new camera-in-a-cell phone, you might want to think twice. There's a decent chance that these strangers are pitchmen in disguise, paid to oh-so-subtly pique your interest in their product. Their game, known as "stealth marketing," is one of several unorthodox ploys that Madison Avenue is using to get through to jaded consumers...

Author: /time Magazine | Title: IT'S AN AD, AD, AD, AD World | 9/2/2002 | See Source »

...country's political system. The team had one of the worst records in World Cup history. Yet the 55-year-old coach managed to energize the Korean side after just 18 months on the job, despite constant barbs from a press and a public skeptical of his unorthodox (for Korea) coaching methods. "At first, people didn't know how to react to him, because he was different from Korean coaches," says phenom Ahn Jung Hwan, who has headed in two of Korea's World Cup goals and connected in Saturday's shoot-out as well. "But it was his unique...

Author: /time Magazine | Title: Korea's Home Run | 6/24/2002 | See Source »

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