Word: unpaid
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Dates: during 1920-1929
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...unpaid Student Council Budget pledges should be sent to Phillips Brooks House at once...
...article by Paul M. Hollister, a vice president at Batten, Barton, Durstine & Osborn. Mr. Hollister asked a hypothetical question. What, said he, would happen if publishers, who have already freed their pages from patent medicine advertising, should now refuse to accept any testimonial advertisement that was not certified as unpaid for and voluntary? Mr. Hollister predicted that such a procedure would cause anguish among many agency men charged with formulating campaign ideas, would also grieve Park Avenue females who would be deprived of "their most profitable racket...
Good, Bad. It should be noticed that even Mr. Hollister distinguishes between the good testimonial (unpaid for, voluntary) and the bad testimonial (bought, solicited). It is difficult to see how any publisher can question the advertiser's word concerning the legitimacy of testimonials and it is even more difficult to imagine how the reading public can tell whether a testimonial represents a donation or a purchase. From the standpoint of popular faith in advertising it would appear that one rotten testimonial apple would corrupt the entire barrel and that the distinction between good and bad testimonials will become...
...unpaid Student Council Budget pledges should be sent to Phillips Brooks House at once...
...unpaid Student Council Budget pledges should be sent to Phillips Brooks House at once...