Word: unpopularly
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...more hawkish American and Europeans, No First Use offers the promise of increased conventional military strength, though critics of the proposal correctly point out that a conventional build-up will be extremely costly and unpopular. However, any increased reliance on conventional rather than nuclear weapons lessens the danger of Armageddon, and that should be worth the financial burden...
...political party must undertake the difficult task of espousing new ideas that may initially be unpopular or misunderstood. We need a new level of thinking above and beyond the constraints offered by the two-party system. The old "liberal internationalism" has been interred because it does not face the realities of a nuclear age. In our time the concept of balance of power dooms us to living in a narrow channel with the superpowers poised for confrontation on the shores...
...them, Archduke Franz Ferdinand appeared a worthy target. Arrogant and hot-tempered, he was an unpopular prince. And on his state visit to the south, accompanied by his wife Sophie, he was highly vulnerable. The route of his procession to the town hall that June 28 was widely known; his open touring car made him an easy mark. Each of the seven assassins stationed along the route carried a pistol, a bomb and a vial of cyanide to swallow if captured...
...hard to imagine a more unpopular cause than defending the Rev. Sun Myung Moon. Attorneys for the Korean evangelist carried out a survey in 1982 and found that more than 75% of those questioned reacted negatively to Moon's name. He is widely thought of as a brainwasher and exploiter of American young people. Given this prejudice, officials of the Unification Church knew that they would need a lawyer with impeccable credentials to represent the self-proclaimed "Prophet of God" in an appeal of his 1982 conviction for filing false federal income tax returns. The advocate they eventually landed...
Those who think issues should prevail in politics deplore any emphasis on personality. Yet personality and character matter, because they suggest how a President would respond in a crisis, or whether he would dare to do the unpopular. Nowadays conversations about candidates turn less on specific issues than on judgments of them as tough-minded, unfair, soft, impetuous, cautious, shrewd, stubborn, dangerous. When with trick or trap questions television interviewers try to test how a challenger would react under pressure, the questioners often end up appearing overbearing and rude. Far from being a diversion from a sensible discussion...