Word: unslick
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Dates: during 1970-1979
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...documentaries." Says MacDougall: "We hope to present our case so simply that nothing will be talked about as an advertisement. The less memory of slickness left in people's minds, the more we will have accomplished." Example of MacDougall's unslick touch: Ford never wears makeup. One 5-min. piece is a biography of the President, stressing his command positions, from Eagle Scout to football captain to House minority leader. A 60-sec. commercial, aired last week, describes the nation's recuperation from Watergate and offers a new slogan: "President Ford. He's making us proud...