Word: unsnobbish
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Dates: during 1990-1999
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...expects its sales to increase 75% this year to more than $22 million. By the end of next year, the company's North American outlets will nearly double, to 70, including stores in Los Angeles and Miami. M.A.C.'s appeal is professional-quality cosmetics served up by hip- yet-unsnobbish sales help. The company has a social conscience as well, shunning animal testing, raising funds for AIDS research, and recycling. Under a "Back to M.A.C." program, customers get a free lipstick for every six containers they return...
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