Word: unsold
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Dates: during 1960-1969
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Middle-Aged Onanists. They never materialized. Unsold dirty books were sent back by newsstands and kiosks in staggering numbers. According to one publisher, about 75% of the first great overprinting of titles were returned. "Four to six months before the law was changed," says Publishing Adviser Jorgen Rothenborg, "you would distribute 20,000 to 25,000 copies of a new pornographic title. Now, only about half of that number are printed, and a third of them come back. I suppose we only print for the onanists, and that's not youth, but mostly people from 45 to 65." Agrees...
...Kurt Schmiicker called that decision "the most striking error made by a company's management in the past few years." Büssing now contributes more than half of Salzgitter's losses; every fourth truck from Büssing goes without a buyer, and the park of unsold trucks stands...
...never tire of showing off libraries and schools built with gambling profits (more than $133 million a year in Czechoslovakia, $300 million in Poland). They claim that gambling keeps the people happy, draws inflationary currency out of the economy, and often provides a handy way of disposing of unsold factory output as prizes...
...company got some extra sales push out of its slow-moving Rambler American economy line. It decided to scrap its ill-conceived Marlin fastback effective with the 1968 model-year, meanwhile cut back production on all '67 models to make sure that it would not be stuck with unsold cars. "Since January," says Luneburg, "we've operated at about halftime. I've never seen it before-and I never want to again...
...planemakers. Lockheed, whose ten-passenger JetStar was the first of the corporate jets, sold 20 of the $1,500,000 planes last year, is doing no better so far in 1967. More troubled is Wichita's Lear Jet, which found itself stuck with $9,000,000 worth of unsold planes, had to merge last spring with Gates Rubber to get needed working capital. The slowdown is not confined to American makers. Britain's Hawker Siddeley, which delivered 65 of its jets to U.S. corporations between 1964 and 1966, sold only seven more during this year's first...