Word: unsounded
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These findings, published in eight newspapers, aroused Crowell Publishing Co. (Collier's) to deny publicly any connection with the study, deny its attributed audience of 15,900,000, declare such figures "unsound and confusing." Advertising Age, admen's newspaper, reported a long background of discussions toward a cooperative study by advertising agencies and leading magazine publishers to measure "the limits of magazine audiences, thus giving advertisers a readership potential comparable with the number of radio sets," hazarded a guess that publication of LIFE's first findings might accelerate this cooperative project...
...engineer, built fabulous Hopewell, Va. for the Du Fonts in Wartime, and moved up to manage various Du Pont enterprises. He had a record as a trouble shooter and a trouble shooter was what U. S. Rubber needed in 1929. This biggest unit in the industry had been internally unsound when the Du Fonts bought into it in 1927 and 1928. Francis Davis, diagnosed its troubles as twofold: the general collapse of crude-rubber prices that began in 1925 and the individual collapse of U. S. Rubber, suffering from obesity...
...rush) was "false employment, it builds no permanent structure and creates no consumers' goods for the maintenance of a lasting prosperity. We know that nations guilty of these follies inevitably face the day either when their weapons of destruction must be used against their neighbors or when an unsound economy, like a house of cards, will fall apart." To get as much virtue as he could out of his new necessity, Mr. Roosevelt last week explored ways of putting Relief money and workers into rearmament work...
...opponent of an anti-labor record as state representative from 1923 to 1928. Mr. Saltonstall defends himself by pointing to the bulk of progressive legislation enacted from 1928 to 1936, when he was Speaker of the House, and by claiming that the labor legislation he opposed previously was either unsound or beneficial to some favored bloc. These facts serve to make neither progressive, for as Governor, Boss Curley was busy improving the spoils system--awarding jobs to his followers, paying huge salaries, wrecking the civil service--and sucking money out of Boston for himself and his friends by subtle political...
...England this has been standard practice for 20 years and has been generally successful, since well-chosen issues become "sticky" not because they are unsound investments but only because of sudden market upsets. A good U. S. example was last fall's Pure Oil issue, a sound enough investment which failed to sell because of a market crash. If its underwriters had been an investment trust they could have added the unsold bonds to their portfolio, thus saving their own skins and not impairing the investment trust...